Krista Back

First Impressions Director

Krista is originally from Michigan, so she will instinctively hold up her hand and point to show you the specific place if you ask! Krista has a BA in Communications from Spring Arbor University, as well as both a Masters of Business Administration and a Master of Science in Leadership from Grand Canyon University. Before joining NCC she spent almost ten years in marketing and communications for organizations around the country. Her favorite parts have always been the science and strategy behind marketing, but also the fact that it is a ton of fun to work as a team to accomplish the projects. At NCC, Krista oversees Hospitality and Connections across all locations, and works to create a first impression environment that is welcoming and comfortable for all NCC attenders.

Krista loves traveling, good food, social media analytics, and millennialsโ€ฆ and given the opportunity will excitedly geek out about any of these topics. Also, it is probably best not to try to identify her by her hair because she will frequently alter her hairstyle and color purely because she enjoys change.

Krista lives on Capitol Hill with her huge Great Dane Vormund.